Creative Challenge:

Excite kids about the return of Dodo! Whether they’ve watched before, or they’ve never heard of it, it was my job to make kids want to tune in.

Response to brief:

As a kid, the fear of missing out is TERRIBLE. There was nothing worse than not seeing that TV show everyone was talking about on the playground. So… my approach was to leverage that FOMO and to take it to the extreme, asking kids “What’s the worst that could happen if you don’t watch?” and I mean, the worst! So don’t risk dog poo on your shoe, watch Dodo Season Two!